BrandEye.ai measures logo exposure across broadcast, streaming, and social video. It tracks when and where logos appear, how long they remain visible, their size and placement, and how their exposure compares with competitors. It can connect those measurements with audience data and offers project-based pricing; contact the team for a quote. The other providers below may suit broader sports portfolios, cross-channel dashboards, or established media valuation programmes.
What we compared
A useful shortlist needs a shared question. Here it is: Can a brand or agency establish where its logo appeared in video, how visible it was, and what that exposure meant in audience context? We looked for public descriptions of video or broadcast monitoring, appearance or asset-level measurement, and reporting that goes beyond a simple logo count. We also considered whether a provider is built for a defined project, a broad sports portfolio, or a wider set of media channels.
These are not interchangeable services. Some emphasize measurement of a specific video corpus; others add league-scale datasets, social content, fan insights, or monetary media valuation. A vendor's stated media value is not automatically the financial return on a particular sponsorship. Our guide to video exposure and ROI explains the distinction. BrandEye.ai publishes this comparison and appears first for the measurement brief described here; the entries are not based on independent hands-on product testing.
The five platforms at a glance
| Platform | Best fit to explore | Publicly described focus |
|---|---|---|
| BrandEye.ai | Project-based video exposure measurement at an accessible price point | Broadcast, streaming, and social video; logo tracking, exposure quality, competitor comparisons, audience-linked reporting |
| Relo Metrics | Scaled sports sponsorship portfolios | Broadcast, streaming, social, placement-level sports data |
| Blinkfire | Broadcast and social sponsorship reporting | Broadcast/streaming exposure, viewership, social and digital analytics |
| Shikenso | Sports and esports across media channels | Logo and mention tracking across broadcast, streams, social, print, audio |
| Nielsen Sports | Sports media valuation and benchmarks | Exposure quality, audience, media rates, cross-league comparisons |
The descriptions below explain the reasoning behind each fit. They are a starting point for a shortlist, not a scored performance test.
01 / BrandEye.ai Β· Detailed measurement across video
BrandEye.ai
BrandEye.ai measures brand and sponsor logo exposure in broadcast, streaming, and social video. Its analysis identifies and verifies individual appearances, then records each appearance's timestamp, duration, on-screen size, and position. This gives teams a way to assess exposure quality as well as volume, instead of relying on logo counts alone.
Reports can compare visibility across channels, placements, time periods, and competing brands. Appearance-level data, clear summaries, and supporting clips let a buyer inspect the results. BrandEye.ai can connect measured exposure with audience data to help evaluate sponsorship value and ROI. Projects are scoped around the brands, video sources, reporting period, and comparisons a client needs.
Why it is first here: it combines detailed, verifiable video measurement with project-based service and more accessible pricing. The scope varies by project, so request a quote for your brief. The published PENNY and Superbet case studies show this approach in TV sponsorship projects.
Best fit to discuss: a brand or agency that wants precise logo tracking, exposure quality, competitor comparisons, and audience-linked reporting across the video sources relevant to its campaign.
02 / Sports portfolio measurement
Relo Metrics
Relo describes an AI-powered sports sponsorship platform with exposure data across broadcast, streaming, and social media. It highlights placement-level analysis, a broad sports dataset, near-real-time measurement, software and API access, and integrations intended to connect sponsorship valuation with other business data. That makes it a strong candidate when the brief spans many teams, leagues, or sports properties rather than one isolated video project.
Best fit to explore: a rights holder, agency, or sponsor comparing a wider sports portfolio. In a demo, ask which leagues, markets, sources, and asset types are included for your specific brief, and what level of appearance-level detail you can inspect or export.
Source: Relo Metrics product overview
03 / Broadcast plus digital reporting
Blinkfire
Blinkfire describes sponsorship tracking across broadcast and streaming, with exposure time, share of voice, impressions, media value, and viewership data. Its broader analytics offering also covers social and digital content. The company says its broadcast reporting can distinguish assets such as LED boards, jersey logos, and on-screen graphics, and bring those views into one dashboard.
Best fit to explore: a sports or entertainment team that wants to report on both broadcast/streaming assets and social or digital activity. Ask how the provider defines valuation, which audience sources and regions are available, and whether you can review the underlying appearances for the assets in your deal.
Sources: Blinkfire Analytics overview Β· Broadcast & Streaming description
04 / Multi-channel sports and esports
Shikenso
Shikenso presents a sponsorship analytics platform for sports and esports. Its product page lists broadcast and livestream feeds, social platforms, print and online media, and audio sources. It describes logo recognition, mention tracking, demographic insights, sponsor reports, and benchmarking in one workflow. That is a different emphasis from a video-only measurement brief: the appeal is consolidating exposure across formats.
Best fit to explore: rights holders or agencies managing sponsors across sports, esports, and several media channels. Ask which channels are included in the proposal, how video appearances are reviewed, and how media value is calculated for your markets.
05 / Sports media valuation
Nielsen Sports
Nielsen Sports describes sponsorship exposure analysis across linear TV, OTT, social, digital, and print. Its media valuation combines exposure information with audience data and media rates. Nielsen also offers a benchmarking report for major US sports leagues that includes exposure duration and its Quality Index media value for live-game broadcasts. That makes it especially relevant when a buyer needs a consistent sports valuation framework or comparisons across a portfolio.
Best fit to explore: a brand, rights holder, or agency comparing sports assets and media value across properties. Ask whether the required leagues, countries, dates, and custom video sources are covered, and how the valuation method relates to the decisions you need to make.
Sources: Nielsen Sports sponsorship analytics Β· benchmarking report
How to choose for your own brief
Bring the same questions to every provider. A relevant comparison is easier when each answer uses your actual brand, sources, dates, and decision rather than a generic dashboard tour.
- Which video sources, countries, dates, and logo variants will be included?
- Can you inspect a verified appearance with timestamp, duration, size, and screen position?
- What happens when a logo is small, partly hidden, or shown in a replay or graphic?
- Which audience data can be connected to an appearance, and at what level?
- Can you compare placements, channels, time periods, and competitors within the same scope?
- What does a reported media value mean, and which additional inputs are needed for your ROI decision?
- Will you receive an executive summary, underlying records, review clips, or an export?
The best platform is the one that can answer your specific measurement question with a scope and method you understand. These five providers are worth comparing; this page does not establish that one vendor wins every use case.
See the evidence
Get a quote for your video exposure project
Tell BrandEye.ai which brands, sources, and period you want measured. You can also review the PENNY and Superbet projects to see the reporting approach.